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Rachel Saddler Woods
  • Work
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  • Resume
  • Freelance clients

Technovate Logo Development

Event Overview
Technovate is an international events brand that connects InsuraTech industries across the globe. The conferences are a great place to see many presentations on developments within the technology and insurance industries.

Project Overview
Create new concepts for the Technovate event logo that incorporate the RGA and RGAX logos. This redesign will allow us to explore the cohesive nature of the different elements that need to be in this primary event logo.

Pathfinder Logo Development

Program Overview
PATHFINDER, RGA’s new professional claims training program. PATHFINDER allows assessors to take control and build their own learning experience by choosing the most relevant learning modules to their role and learning needs.

Project Overview
This assignment was a brand development project. The program creator, Gayle Kanchanapume, worked with the RGA creative team to deliver quality marketing materials. I worked to develop eight different deliverables, including a logo. I had the opportunity to lead the project of solidifying a foundation for the visual brand.

WEG Campaign

Project Overview
Wellness | Eldercare | Genetics Survey Results Campaign
RGA’s Global Research Team (GAPR) requested a new way to present the team’s survey findings. We need to develop a way to blend text, graphs, imagery, and other research findings. Our creative team works with the project leads Leigh Allen and Carmela Tedesco to produce nine booklets covering each topic (Wellness | Eldercare | Genetics) for Business Directors, survey participants, and the public.

314 Digital: Annual Showcase

Organization Overview
314 Digital is a digital marketing organization. The primary mission is to provide education, career development, and networking opportunities for local digital marketing professionals.

Project Overview
Develop all the promotional and event materials for the Annual Digital Showcase. This affair provides local agencies and organizations an opportunity to present work and show off accomplishments from the previous year. People have the chance to engage with, learn from, and network with fellow advertising and marketing experts.

RGAX Display Animations

Company Overview
RGAX is an InsureTech company on a mission to transform the global life and health insurance industries.

Responsibilities Overview
Create imagery that reflects the spirit of collaboration and innovation. All of these videos will be on display throughout the RGAX offices.

RGA Infographics

Project Overview
Create new graphic layouts for research surveys.

RGAX Culture Posters

Company Overview:
RGAX is an insuretech company on a mission to transform the global life and health insurance industries. Propelled by the advances in technology, analytics, and the growing understating of human psychology, RGAX aims to advance transformational capabilities focused on helping people live more financially secure lives.

Responsibilities Overview:
Design posters that highlight key aspects of the RGAX team culture. Posters are on display through different RGAX offices.

RGAX Infographic

Scottrade Advisor Services

Company Overview:
Scottrade® Advisor Services (SAS), a division of Scottrade, Inc., provides custodial and institutional support that helps Registered Investment Advisors (RIAs) grow their businesses.

Project Overview:
SAS wanted to position themselves as a custodian that provides enough assistance and tools that allows for RIAs to have more time to work with their clients. With this new marketing campaign, new digital and printed materials needed to be created.

Responsibilities Overview:
Develop new marketing materials for both the display and print channels.

NCBW Inc. Decatur | DeKalb Chapter

National Coalition of 100 Black Women Incorporated | Decatur - DeKalb Chapter

Organization Overview
National Coalition of 100 Black Woman is an organization of progressive women of African descent. Their vision drives Leadership Development, Gender Equity, Advocacy, Sociopolitical Advancement, and meaningful change to benefit women of color. The Decatur/Dekalb Chapter, located in Dekalb County/Georgia, hosts an annual breast cancer research fundraiser, the Pink & Black Affair. During the event, the committee organizer recognizing courageous women that have survived the ordeals of breast cancer diagnosis and treatments.

Responsibility Overview
I developed and produced all the promotional materials for the Pink & Black Affair. In addition to this event, I conceptualized and designed the events’ branding efforts for 2008 to 2013.

Scottrade Blog Illustrations

Company Overview:
Scottrade is an online financial brokerage company that focuses on delivering self-directed trading and investing solutions for their clients.

Project Overview:
Scottrade® Articles and Insights are a collection of financial blogs that range in subject matter and degree of proficiency. We developed a visual direction that needed to be both remarkable in style and flexible enough to create distinctive illustrations for each article. The concepts range from literal to symbolic.

Responsibilities Overview:
- Work with the writer to understand the content
- Develop a variety of concepts that could properly highlight the major point(s) of the article
- Develop sketches and complete the digital illustrations

SALT Infographic

Company Overview:
SALT is a claims management company that focuses on finding creative solutions to our customers’ risk management challenges.

Project Overview:
The RGA Group Research and SALT Associates surveyed North American life and health claims management professionals to understand their level of awareness and satisfaction with their current workplace culture. I designed this infographic that provides a visually exciting way to review the captured data from the survey. Claims leaders can use this to focus on improving employee work satisfaction.

North American Van Lines

Project Overview
A favorite school project of mine; a copywriting assignment for North American Van Lines. This was a basic branding effort. Create a 3 part print ad campaign that highlight the company's commitment to moving any household with the utmost care and consideration to a hassle free move.

Responsibility Overview
- Write the copy including headlines and body copy
- Develop the design direction and typography

Scottrade Careers Landing Page

Scottrade® Careers is a website in which potential associates can go to learn more about working at Scottrade. A new website launched in 2015. Months later, the Marketing team was given the direction to put more emphasis on the opportunities of working in the branches. An additional page needed to be created with new content but with using the existing website design direction.

 

My responsibilities included:

- Designing the layout and the different graphic elements of the page.

Technovate Logo Development

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Pathfinder Logo Development

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WEG Campaign

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314 Digital: Annual Showcase

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RGAX Display Animations

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RGA Infographics

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RGAX Culture Posters

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RGAX Infographic

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Scottrade Advisor Services

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NCBW Inc. Decatur | DeKalb Chapter

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Scottrade Blog Illustrations

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SALT Infographic

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North American Van Lines

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Scottrade Careers Landing Page

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